Designing a Sales Effectiveness Strategy Where is your sales organization working at peak efficiency? Where is there room for improvement? And most importantly, what needs to be done to make those improvements?
Instructional Design Useful Knowledge can design, or assist in the design, of organization-specific training. Useful Knowledge can also help you optimize the delivery of the training, be it instructor led in a classroom or over the web, or self-paced. The instructional design can also include follow-on training as well as a design for reinforcement in the field.
Instructor Led Delivery Certified in a number of training programs, Useful Knowledge can deliver training created for you, or in many cases, training provided by a number of third party vendors.
Coaching With years of experience in delivering coaching training and coaching coaches, Useful Knowledge can create a coaching program, or deliver one off the shelf, to all levels of sales leadership.
Metrics Linking the behaviors with the leading, leaning, and lagging indicators is a parallel effectiveness tool alongside coaching. Useful Knowledge can work with your sales team to define a small set of desired behaviors that would improve sales efficiency, and design the metrics to insure that the training and coaching measures are effective.
Resource Coordination Useful Knowledge can not only help you design your sales effectiveness strategy, it can also help you implement it by recommending the appropriate third party resources, whether it’s training, consulting, coaching, or measuring. We don’t pretend we can do it all, but we do know where to look after many years of experience.
Who We Are
Useful Knowledge is a loose confederation of training and consulting organizations. At the helm is Alan Rubin, who has over 25 years of training, sales effectiveness, and leadership experience.